Are we too much in love with technology? There seems to be not only unintended
consequences affecting human life with our beloved technological advances, but
an inane futility in our never ending pursuit of the next great invention.
The impetus of this post was my recent trip to the newly
renovated Wendy’s in town. There I
encountered Coca Cola’s Freestyle,
The
Fountain of the Future, soft drink
dispenser. The monstrosity is controlled
by a giant smartphone-like touchscreen that enables the indoctrinated user to
navigate through the not-so-user-friendly menus that feature every flavor
variation in Coke’s repertoire.
The incredible
unsanitary premise of a machine that has every patron in the busy restaurant
smearing their fingers across a communal surface-capacitance control device
without regard to when or if anyone has washed their hands, prompted enough
concern that I wrote Coca Cola, Wendy’s, the machine’s manufacturer, our local
TV news and posted on multiple social media sites. These dispensers have the very real potential
to be ground zero in the next pandemic of infectious disease.
My concern was met with everything from, “Leave your food
and go wash your hands before eating” (yeah, right!), to a suggestion that I carry
disinfectant clothes to wipe the screen first, to “I love those things, they
are great!” to “Ask the cashier to get your soda from the drive-thru.” There was a unanimous tacit agreement that
eating a hamburger and fries with your bare hands after swapping sweat with the
general unwashed public is not a good idea, but no one was ready to admit that
the cool new technology might not be
a good idea.
The unintended consequences of adaptive technology are
changing the face of civilization. How
often do you see (perhaps even at home) a family dinner
eaten in silence as
people stare into the screens of their smartphones? This week there was a medical report released
emphasizing the sedentary effects on health and antisocial behavior by the
users of computers, tablets, phones and video games. All of these essential gadgets are celebrated
technological achievements, but unfortunately they are proving, in part,
detrimental to their users.
Google Glasses and the Apple Watch are leading the way in wearable
technology, perhaps usurping the potential worthiness of pierced eyeglasses and
the subdural watch (I mean really,
who wouldn't want their glasses screwed permanently
to their nose or their watch surgically implanted in their arm?)
Kraft foods and Intel have
collaborated in a kiosk
technology that uses facial recognition and an interactive video interface to
tell passers-by what they should be eating for dinner. I doubt it will ever get as popular as the
vending
machine that dispenses Korean Kimchi.
Of course after a meal of fermented and
highly spiced cabbage, you might
also need the patented Gas Grabber to avoid the potential of social olfactory offenses.
Sometimes the next great thing is
not necessarily
great. Sure you can eat dinner in the
sky, but before you get hoisted, you had better use the restroom. There is no plumbing up there.
You can download the latest iPhone app that will cross
reference Facebook “check-ins” and Yelp posts to point you in the
direction of
the nearest female (I must be really old fashioned; I use my eyes), but be careful
if Elbo Room points you towards the men’s lavatory, there’s new
technology now that
allows women to pee standing up. (What
do they do with the funnel when they're done?
I hope they already got their soda.)
Yes, technology is fun, but beware of the eventuality of its
benefits. Have you ever had your
computer crash, television quit or your automobile break down? Technology is not exactly reliable. It makes me laugh when I hear friends and
relatives speak of their paranoia of flying in an aircraft (and in the shadow
of recent events, riding in a train) because they feel like they are not in
control. As an example, last night I was
watching a movie with a lady-friend; there was the requisite car chase wherein
the good guy had a partner riding with him as he crashed through the streets of
Moscow.
My friend remarked, “Oh my God,
I could never ride shotgun during something like that.” So what is technology’s answer: Google’s driverless
cars? Yup, I see nothing wrong with
that, I mean the circuitry would never fail leaving the passengers helpless and
without control.
All in all, I love technology as much as the next person; I
just view it with enough skepticism that I am not blind to its pitfalls. I would be the one looking behind the curtain
when I had an audience with the Great and
Powerful Oz,
and I am also the one who looks at the hands of the kid in
front of me dispensing his cup of Cherry Coke, and wonder what he’s been doing
since the last time his hands saw soap and water.
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